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MarketsandMarkets

Video-as-a-Service Market - Global Forecast to 2021

$5,650.00

Report Published By: MarketsandMarkets
Publication Date : Jun-16
No. Of Pages: 152

“Adoption of Bring your own device (BYOD) and increased adoption of cloud services by Small and Medium Enterprises (SMEs) is driving the growth of the Video-as-a-Service (VaaS) market”
MarketsandMarkets forecasts the global (VaaS) market to grow from USD 390.3 million in 2016 to USD 1,587.4 million by 2021, at a CAGR of 32.4%. The VaaS market is growing rapidly because of the transition from traditional web conferencing to advance cloud-based conferencing services. The market is expected to witness exponential growth in the next 5 years as till now only about 10% of the total meeting rooms across the globe are equipped with VaaS.
“In the services segment, managed services is expected to have the largest market share”
The VaaS market is segmented into two major services, managed services and professional services. Managed services that are more consumer-oriented include services such as broadcasting video communication, video conferencing, video content management, and real-time video monitoring while professional services include consulting, system integration, and support & maintenance services. Increasing adoption of cloud services by SMEs and government agencies and increase in the BYOD trend are the major factors driving the growth of the VaaS market.
“Among regions, North America is expected to have the largest market share”
North America is expected to generate the highest revenue during the forecast period, followed by Europe, whereas APAC region is expected to witness the highest growth rate. The growth rate in APAC is expected to be the highest due to the increased spending by companies and government agencies in cloud services and the opportunities provided by emerging economies like India and China for the VaaS service providers.
The study validates the market size of segments and sub-segments through secondary research and in-depth primary interviews. Various industry leaders in Tier 1, Tier 2, and Tier 3 companies were contacted for primary interviews. The in-depth interviews were conducted with CEOs, marketing directors, other innovation & technology directors, and executives from various key organizations operating in the satellite marketplace.
? By Company type – Tier 1- 30%, Tier 2- 40%, Tier 3- 30%
? By Designation – C-Level – 72%, Director Level- 14%. Others- 14%
? By Region – North America- 57%, Europe-14%, Asia-Pacific- 29%
The market involves a large number of vendors such as Cisco Systems (U.S.), Interoute Communication Limited (U.K.), Polycom, Inc. (U.S.), Adobe Systems (U.S.), Huawei Technologies (China), Avaya, Inc. (U.S.), Vidyo (U.S.), BlueJeans Network (U.S.), Applied Global Technologies (U.S.) and AVI-SPL (U.S.) providing tailored video services. Furthermore, the report also includes in-depth competitive analysis of the key players in the VaaS market, with their company profiles, SWOT analysis, recent developments, and key market strategies.
The report will help the market leaders or new entrants in this market in the following ways:
1. This report segments the market into various sub-segments covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split across the different end users and regions.

2. This report will help in the better understanding of the competition and gain more insights to better one’s position in business. There is a separate section on competitive landscape, which includes competitor ecosystem, mergers and acquisitions, integrations & expansions, and collaborations of various market vendors. Besides, there are company profiles of ten players in this market. In this section, market internals are provided that can put one ahead of the competitors.

The report also helps in understanding the overall growth of the market. It provides information on key market drivers, restraints, challenges, and opportunities

TABLE OF CONTENTS

1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 MARKET SCOPE 15
1.3.1 MARKETS COVERED 16
1.3.2 YEARS CONSIDERED IN THE REPORT 16
1.4 CURRENCY 17
1.5 LIMITATIONS 17
1.6 STAKEHOLDERS 17
2 RESEARCH METHODOLOGY 18
2.1 RESEARCH DATA 18
2.1.1 SECONDARY DATA 19
2.1.1.1 Key data from secondary sources 19
2.1.2 PRIMARY DATA 19
2.1.2.1 Key data from primary sources 20
2.1.2.2 Key industry insights 21
2.1.2.3 Breakdown of primary interviews 21
2.2 MARKET SIZE ESTIMATION 22
2.2.1 BOTTOM-UP APPROACH 22
2.2.2 TOP-DOWN APPROACH 23
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 23
2.4 RESEARCH ASSUMPTIONS 25
3 EXECUTIVE SUMMARY 26
4 PREMIUM INSIGHTS 30
4.1 ATTRACTIVE MAKRET OPPORTUNITIES IN THE VIDEO-AS-A-SERVICE MARKET 30
4.2 VIDEO-AS-A-SERVICE MARKET: MARKET SHARE ACROSS VARIOUS REGIONS 31
4.3 VIDEO-AS-A-SERVICE MARKET, BY VERTICAL AND REGION 32
4.4 LIFE CYCLE ANALYSIS, BY REGION, 2016 32
5 MARKET OVERVIEW 34
5.1 INTRODUCTION 35
5.2 MARKET SEGMENTATION 35
5.2.1 BY PLATFORM 35
5.2.2 BY SERVICE 35
5.2.3 BY DEPLOYMENT MODEL 36
5.2.4 BY DEVICE 36
5.2.5 BY ORGANIZATION SIZE 37
5.2.6 BY VERTICAL 37
5.2.7 BY REGION 38
5.3 MARKET DYNAMICS 39
5.3.1 DRIVERS 40
5.3.1.1 Lower total cost of ownership 40
5.3.1.2 Increased focus on market and competitive intelligence 40
5.3.1.3 Increased spending on cloud-based video services 40
5.3.2 RESTRAINTS 41
5.3.2.1 High cost of video content creation and validity 41
5.3.2.2 Concerns over security and privacy of video content 41
5.3.3 OPPORTUNITIES 41
5.3.3.1 Increasing adoption of bring your own device trend 41
5.3.3.2 High adoption rate in small and medium enterprises 41
5.3.4 CHALLENGES 42
5.3.4.1 Legacy architecture 42
5.3.4.2 Transformation and integration 42
6 INDUSTRY TRENDS 43
6.1 INTRODUCTION 43
6.2 VALUE CHAIN ANALYSIS 43
6.3 PORTER’S FIVE FORCES ANALYSIS 44
6.3.1 THREAT OF NEW ENTRANTS 44
6.3.2 THREAT FROM SUBSTITUTES 45
6.3.3 BARGAINING POWER OF SUPPLIERS 45
6.3.4 BARGAINING POWER OF BUYRES 46
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 46
6.4 STRATEGIC BENCHMARKING 47
6.4.1 STRATEGIC BENCHMARKING: PRODUCT DEVELOPMENT AND ENHANCEMENT BY KEY PLAYERS FROM 2013 TO 2015 47
6.4.2 STRATEGIC BENCHMARKING: MERGERS, ACQUISITIONS, AND STRATEGIC AGREEMENTS BY EMERGING/INNOVATIVE VENDORS FROM 2013 TO 2015 48
7 VIDEO-AS-A-SERVICE MARKET ANALYSIS, BY PLATFORM 49
7.1 INTRODUCTION 50
7.2 APPLICATION MANAGEMENT PLATFORM 51
7.3 DEVICE MANAGEMENT PLATFORM 51
7.4 NETWORK MANAGEMENT PLATFORM 52
8 VIDEO-AS-A-SERVICE MARKET ANALYSIS, BY SERVICE 54
8.1 INTRODUCTION 55
8.2 MANAGED SERVICES 56
8.2.1 BROADCASTING VIDEO COMMUNICATION 57
8.2.2 VIDEO CONFERENCING 58
8.2.3 VIDEO CONTENT MANAGEMENT 58
8.2.4 REAL-TIME VIDEO MONITORING 59
8.3 PROFESSIONAL SERVICES 60
8.3.1 CONSULTING 61
8.3.2 SYSTEM INTEGRATION 62
8.3.3 SUPPORT AND MAINTENANCE 62
9 VIDEO-AS-A-SERVICE MARKET ANALYSIS, BY DEVICE 64
9.1 INTRODUCTION 65
9.2 MOBILITY DEVICES 66
9.3 ENTERPRISE COMPUTING 67
10 VIDEO-AS-A-SERVICE MARKET ANALYSIS, BY ORGANIZATION SIZE 68
10.1 INTRODUCTION 69
10.2 SMALL MEDIUM ENTERPRISES 70
10.3 LARGE ENTERPRISES 70
11 VIDEO-AS-A-SERVICE MARKET ANALYSIS, BY DEPLOYMENT MODEL 72
11.1 INTRODUCTION 73
11.2 PUBLIC CLOUD 74
11.3 PRIVATE CLOUD 75
11.4 HYBRID CLOUD 76
12 VIDEO-AS-A-SERVICE MARKET ANALYSIS, BY INDUSTRY VERTICAL 77
12.1 INTRODUCTION 78
12.2 BFSI 79
12.2.1 CLIENT ENGAGEMENT AND COLLABORATION 79
12.3 HEALTHCARE 80
12.3.1 REAL-TIME PATIENT MONITORING 80
12.4 GOVERNMENT AND DEFENSE 81
12.4.1 SECURITY AND COMPLIANCE 81
12.4.2 REAL-TIME GOVERNANCE 81
12.5 MANUFACTURING 82
12.5.1 SUPPLY CHAIN MANAGEMENT 82
12.5.2 INVENTORY MANAGEMENT 82
12.5.3 OPERATIONS MANAGEMENT 83
12.6 ENERGY AND UTILITIES 83
12.6.1 REAL-TIME MONITORING 83
12.6.2 EMERGENCY RESPONSE MANAGEMENT 84
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12.7 TELECOMMUNICATION & IT 84
12.7.1 OPERATIONAL INTELLIGENCE 84
12.7.2 NETWORK MONITORING 84
12.8 MEDIA AND ENTERTAINMENT 85
12.9 EDUCATION 86
12.9.1 REAL-TIME EDUCTAION 86
12.10 OTHERS 87
13 GEOGRAPHIC ANALYSIS 88
13.1 INTRODUCTION 89
13.2 NORTH AMERICA 90
13.3 EUROPE 95
13.4 ASIA-PACIFIC 99
13.5 MIDDLE EAST AND AFRICA 104
13.6 LATIN AMERICA 108
14 COMPETITIVE LANDSCAPE 113
14.1 OVERVIEW 113
14.2 PRODUCT PORTFOLIO 114
14.3 COMPETITIVE SITUATION AND TRENDS 115
14.4 NEW PRODUCT LAUNCHES 116
14.5 MERGERS AND ACQUISITIONS 117
14.6 PARTNERSHIPS AND COLLABORATIONS 117
15 COMPANY PROFILES 119
(Overview, Products & Services, Strategies & Insights, Developments and MnM View)*
15.1 INTRODUCTION 119
15.2 CISCO SYSTEMS, INC. 120
15.3 INTEROUTE COMMUNICATION LIMITED 123
15.4 POLYCOM, INC. 125
15.5 ADOBE SYSTEMS 128
15.6 HUAWEI TECHNOLOGIES CO., LTD 131
15.7 AVAYA, INC. 134
15.8 VIDYO 136
15.9 BLUEJEANS NETWORK 138
15.10 APPLIED GLOBAL TECHNOLOGIES, LLC 140
15.11 AVI-SPL, INC. 141
*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.
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16 APPENDIX 142
16.1 INSIGHTS OF INDUSTRY EXPERTS 142
16.2 DISCUSSION GUIDE 143
16.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 147
16.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 149
16.5 RELATED REPORTS 150

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