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MarketsandMarkets

Content Analytics Market- Global Forecast to 2021

$5,650.00

Report Published By: MarketsandMarkets
Publication Date : Jul-16
No. Of Pages: 122

“Increasing usage of advanced analytics and competitive intelligence is one of the drivers driving content analytics market”
The global content analytics market is estimated to grow from USD 1.61 billion in 2016 to USD 4.37 billion by 2021, at a CAGR of 22.1% from 2016 to 2021. Companies are seeking ways to increase revenue and reduce expenses, as the global market competition continues to shrink profit margins. Organizations of all sizes are focusing more on analyzing sales and market saturation in specific territories and identifying gaps. Hence, there is a huge demand for innovative technologies such as advanced analytics solutions to achieve such goals and get the actionable insights.
“The text analytics segment accounts for the largest market share during the forecast period”
The text analytics segment accounts for the largest share during the forecast period. The growth of this segment is attributed to the fact that text analytics helps gain insights from unstructured data and is becoming a prominent process for the organizations to become more profitable.
APAC is projected to grow at the highest rate during the forecast period
North America estimated to hold the largest market share in 2016 and the trend is expected to continue in the coming years. The content analytics market is showing strong positive trends in the region as several companies and industries are adopting content analytics tools for extracting useful information from social, online, or enterprise data to create valuable insights for business, research, and investigations. The APAC market is expected to witness exponential growth and projected to be the fastest-growing region in the global content analytics market. Rapid digitalization in countries such as Japan, China, Korea, India, Indonesia, The Philippines, and Vietnam helped generate huge volumes of unstructured data. This has increased the demand for many organizations to integrate content analytics to gain customer insights by analyzing the huge amount of data received through customer feedback, surveys, and other channels.
In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people. The break-up of profiles of primary participants is given below:
• By Company Type: Tier 1: 30%, Tier 2: 25%, and Tier 3: 45%
• By Designation: C-level: 20%, Director-level: 25%, and Others: 55%
• By Region: North America: 50%, Europe: 20%, APAC: 30%,
The various key vendors profiled in the report are as follows:
1. International Business Machine Corporation (U.S.)
2. Oracle Corporation (U.S.)
3. ADOBE SYSTEMS, INC. (U.S.)
4. CLARABRIDGE, INC. (U.S.)
5. INTERACTIVE INTELLIGENCE GROUP, INC. (U.S.)
6. OPENTEXT CORPORATION (Canada)
7. VERINT SYSTEMS (U.S.)
8. NICE SYSTEMS LTD. (Israel)
9. SAP SE (Germany)
10. SAS INSTITUTE, INC. (U.S.)
The report will help the market leaders/new entrants in this market in the following ways:
1. This report segments the content analytics market comprehensively and provides the closest approximations of the revenue numbers for the overall market and subsegments across different verticals and regions.
2. The report helps stakeholders to understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to better understand the competitor and gain more insights to better their position in the business. The competitive landscape section includes new product launches, partnerships, agreements & collaborations, mergers & acquisitions, and expansions.

TABLE OF CONTENTS

1 INTRODUCTION 13
1.1 OBJECTIVES OF THE STUDY 13
1.2 MARKET DEFINITION 13
1.3 MARKET SCOPE 13
1.3.1 MARKETS COVERED 14
1.3.2 YEAR CONSIDERED FOR THE STUDY 14
1.4 CURRENCY 15
1.5 LIMITATIONS 15
1.6 STAKEHOLDERS 15
2 RESEARCH METHODOLOGY 16
2.1 RESEARCH DATA 16
2.1.1 SECONDARY DATA 17
2.1.1.1 Key data from secondary sources 17
2.1.2 PRIMARY DATA 17
2.1.2.1 Key data from primary sources 18
2.2 MARKET SIZE ESTIMATION 18
2.2.1 BOTTOM-UP APPROACH 19
2.2.2 TOP-DOWN APPROACH 19
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 20
2.3.1 ASSUMPTIONS 21
3 EXECUTIVE SUMMARY 22
4 PREMIUM INSIGHTS 25
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE GLOBAL CONTENT ANALYTICS MARKET 25
4.2 GLOBAL CONTENT ANALYTICS MARKET, BY VERTICAL 25
4.3 GLOBAL CONTENT ANALYTICS MARKET, BY APPLICATION 26
4.4 GLOBAL CONTENT ANALYTICS MARKET 26
4.5 CONTENT ANALYTICS MARKET, BY REGION 27
4.6 LIFE CYCLE ANALYSIS, BY REGION 27
5 MARKET OVERVIEW 28
5.1 INTRODUCTION 29
5.2 MARKET SEGMENTATION 29
5.2.1 BY APPLICATION 29
5.2.2 BY DEPLOYMENT TYPE 29
5.2.3 BY VERTICAL 30
5.2.4 BY REGION 30
5.3 MARKET DYNAMICS 31
5.3.1 DRIVERS 31
5.3.1.1 Increasing usage of advanced analytics and competitive intelligence 31
5.3.1.2 Risk & compliance management 32
5.3.1.3 Convergence of text analytics with big data 32
5.3.2 RESTRAINTS 32
5.3.2.1 High cost 32
5.3.2.2 Lack of end use awareness and software handling 32
5.3.3 OPPORTUNITIES 33
5.3.3.1 Real-time content analytics 33
5.3.4 CHALLENGES 33
5.3.4.1 Making every information count 33
5.4 TECHNOLOGIES IN CONTENT ANALYTICS 33
5.4.1 BIG DATA 33
5.4.2 MACHINE LEARNING 33
5.4.3 NATURAL LANGUAGE PROCESSING (NLP) 33
5.5 STRATEGIC BENCHMARKING 34
6 GLOBAL CONTENT ANALYTICS MARKET, BY DEPLOYMENT 35
6.1 INTRODUCTION 36
6.2 ON-PREMISES 37
6.3 CLOUD/HOSTED 38
7 GLOBAL CONTENT ANALYTICS MARKET, BY APPLICATION 39
7.1 INTRODUCTION 40
7.2 TEXT ANALYTICS 41
7.3 WEB ANALYTICS 42
7.4 SPEECH ANALYTICS 43
7.5 SOCIAL MEDIA ANALYTICS 44
7.6 OTHER ANALYTICS 45
8 CONTENT ANALYTICS MARKET ANALYSIS, BY VERTICAL 46
8.1 INTRODUCTION 47
8.2 BANKING, FINANCIAL SERVICES& INSURANCE (BFSI) 48
8.3 HEALTHCARE 49
8.4 RETAIL & CONSUMER GOODS 50
8.5 IT & TELECOM 51
8.6 MEDIA & ENTERTAINMENT 52
8.7 TRAVEL & HOSPITALITY 53
8.8 GOVERNMENT 54
8.9 OTHERS 55
9 GEOGRAPHIC ANALYSIS 56
9.1 INTRODUCTION 57
9.2 NORTH AMERICA 58
9.3 EUROPE 64
9.4 ASIA-PACIFIC 68
9.5 MIDDLE EAST & AFRICA 73
9.6 LATIN AMERICA 78
10 COMPETITIVE LANDSCAPE 83
10.1 OVERVIEW 83
10.2 COMPETITIVE SITUATION AND TRENDS 84
10.2.1 NEW PRODUCT LAUNCHES 85
10.2.2 MERGERS & ACQUISITIONS 86
10.2.3 PRODUCT ENHANCEMENTS 86
10.2.4 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS 87
10.2.5 EXPANSIONS 88
11 COMPANY PROFILES 89
(Overview, Financials, Products & Services, Strategy, and Developments)*
11.1 INTERNATIONAL BUSINESS MACHINES (IBM) CORPORATION 89
11.2 SAP SE 92
11.3 SAS INSTITUTE, INC. 95
11.4 ORACLE CORPORATION 98
11.5 ADOBE SYSTEMS, INC. 101
11.6 CLARABRIDGE, INC. 104
11.7 INTERACTIVE INTELLIGENCE GROUP, INC. 106
11.8 OPENTEXT CORPORATION 108
11.9 VERINT SYSTEMS 110
11.10 NICE SYSTEMS LTD. 112
*Details on overview, financials, product & services, strategy, and developments might not be captured in case of unlisted companies.
12 APPENDIX 114
12.1 DISCUSSION GUIDE 114
12.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 117
12.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 119
12.4 RELATED REPORTS 120
LIST OF TABLES

TABLE 1 GLOBAL CONTENT ANALYTICS MARKET, BY DEPLOYMENT TYPE, 2014–2021 (USD MILLION) 36
TABLE 2 ON-PREMISE: CONTENT ANALYTICS MARKET, BY REGION, 2014–2021 (USD MILLION) 37
TABLE 3 CLOUD/HOSTED: CONTENT ANALYTICS MARKET, BY REGION, 2014–2021 (USD MILLION) 38
TABLE 4 GLOBAL CONTENT ANALYTICS MARKET, BY APPLICATION TYPE, 2014–2021 (USD MILLION) 40
TABLE 5 TEXT ANALYTICS MARKET, BY REGION, 2014–2021 (USD MILLION) 41
TABLE 6 WEB ANALYTICS MARKET, BY REGION, 2014–2021 (USD MILLION) 42
TABLE 7 SPEECH ANALYTICS MARKET, BY REGION, 2014–2021 (USD MILLION) 43
TABLE 8 SOCIAL MEDIA ANALYTICS MARKET, BY REGION, 2014–2021 (USD MILLION) 44
TABLE 9 OTHER ANALYTICS MARKET, BY REGION, 2014–2021 (USD MILLION) 45
TABLE 10 CONTENT ANALYTICS MARKET, BY VERTICAL, 2014–2021 (USD MILLION) 47
TABLE 11 BFSI: CONTENT ANALYTICS MARKET, BY REGION, 2014–2021 (USD MILLION) 48
TABLE 12 BFSI: CONTENT ANALYTICS MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 48
TABLE 13 HEALTHCARE: CONTENT ANALYTICS MARKET, BY REGION, 2014–2021 (USD MILLION) 49
TABLE 14 HEALTHCARE: CONTENT ANALYTICS MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 49
TABLE 15 RETAIL & CONSUMER GOODS: CONTENT ANALYTICS MARKET, BY REGION, 2014–2021 (USD MILLION) 50
TABLE 16 RETAIL & CONSUMER GOODS: CONTENT ANALYTICS MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 50
TABLE 17 IT & TELECOM: CONTENT ANALYTICS MARKET, BY REGION, 2014–2021 (USD MILLION) 51
TABLE 18 IT & TELECOM: CONTENT ANALYTICS MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 51
TABLE 19 MEDIA & ENTERTAINMENT: CONTENT ANALYTICS MARKET, BY REGION, 2014–2021 (USD MILLION) 52
TABLE 20 MEDIA & ENTERTAINMENT: CONTENT ANALYTICS MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 52
TABLE 21 TRAVEL & HOSPITALITY: CONTENT ANALYTICS MARKET, BY REGION, 2014–2021 (USD MILLION) 53
TABLE 22 TRAVEL & HOSPITALITY: CONTENT ANALYTICS MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 53
TABLE 23 GOVERNMENT: CONTENT ANALYTICS MARKET, BY REGION, 2014–2021 (USD MILLION) 54
TABLE 24 GOVERNMENT: CONTENT ANALYTICS MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 54
TABLE 25 OTHERS: CONTENT ANALYTICS MARKET, BY REGION, 2014–2021 (USD MILLION) 55
TABLE 26 OTHERS: CONTENT ANALYTICS MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 55
TABLE 27 GLOBAL CONTENT ANALYTICS MARKET, BY REGION, 2014–2021 (USD MILLION) 57
TABLE 28 NORTH AMERICA: CONTENT ANALYTICS MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 59
TABLE 29 NORTH AMERICA: CONTENT ANALYTICS MARKET, BY DEPLOYMENT TYPE, 2014–2021 (USD MILLION) 60
TABLE 30 NORTH AMERICA: CONTENT ANALYTICS MARKET, BY VERTICAL, 2014–2021 (USD MILLION) 60
TABLE 31 NORTH AMERICA: CONTENT ANALYTICS BFSI MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 61
TABLE 32 NORTH AMERICA: CONTENT ANALYTICS RETAIL & CONSUMER GOODS MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 61
TABLE 33 NORTH AMERICA: CONTENT ANALYTICS IT & TELECOM MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 61
TABLE 34 NORTH AMERICA: CONTENT ANALYTICS HEALTHCARE MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 62
TABLE 35 NORTH AMERICA: CONTENT ANALYTICS GOVERNMENT MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 62
TABLE 36 NORTH AMERICA: CONTENT ANALYTICS MEDIA & ENTERTAINMENT MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 63
TABLE 37 NORTH AMERICA: CONTENT ANALYTICS TRAVEL & HOSPITALITY MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 63
TABLE 38 NORTH AMERICA: CONTENT ANALYTICS OTHERS MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 63
TABLE 39 EUROPE: CONTENT ANALYTICS MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 64
TABLE 40 EUROPE: CONTENT ANALYTICS MARKET, BY DEPLOYMENT TYPE, 2014–2021 (USD MILLION) 64
TABLE 41 EUROPE: CONTENT ANALYTICS MARKET, BY VERTICAL, 2014–2021 (USD MILLION) 65
TABLE 42 EUROPE: CONTENT ANALYTICS RETAIL & CONSUMER GOODS MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 65
TABLE 43 EUROPE: CONTENT ANALYTICS BFSI MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 66
TABLE 44 EUROPE: CONTENT ANALYTICS IT & TELECOM MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 66
TABLE 45 EUROPE: CONTENT ANALYTICS HEALTHCARE MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 66
TABLE 46 EUROPE: CONTENT ANALYTICS MEDIA & ENTERTAINMENT MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 67
TABLE 47 EUROPE: CONTENT ANALYTICS TRAVEL & HOSPITALITY MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 67
TABLE 48 EUROPE: CONTENT ANALYTICS GOVERNMENT MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 68
TABLE 49 EUROPE: CONTENT ANALYTICS OTHERS MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 68
TABLE 50 ASIA-PACIFIC: CONTENT ANALYTICS MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 69
TABLE 51 ASIA-PACIFIC: CONTENT ANALYTICS MARKET, BY DEPLOYMENT TYPE, 2014-2021 (USD MILLION) 70
TABLE 52 ASIA-PACIFIC: CONTENT ANALYTICS MARKET, BY VERTICAL, 2014-2021 (USD MILLION) 70
TABLE 53 ASIA-PACIFIC: CONTENT ANALYTICS RETAIL & CONSUMER GOODS MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 70
TABLE 54 ASIA-PACIFIC: CONTENT ANALYTICS BFSI MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 71
TABLE 55 ASIA-PACIFIC: CONTENT ANALYTICS IT & TELECOM MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 71
TABLE 56 ASIA-PACIFIC: CONTENT ANALYTICS HEALTHCARE MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 72
TABLE 57 ASIA-PACIFIC: CONTENT ANALYTICS MEDIA & ENTERTAINMENT MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 72
TABLE 58 ASIA-PACIFIC: CONTENT ANALYTICS TRAVEL & HOSPITALITY MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 72
TABLE 59 ASIA-PACIFIC: CONTENT ANALYTICS GOVERNMENT MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 73
TABLE 60 ASIA-PACIFIC: CONTENT ANALYTICS OTHERS MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 73
TABLE 61 MIDDLE EAST & AFRICA: CONTENT ANALYTICS MARKET, BY APPLICATION, 2014-2021 (USD MILLION) 74
TABLE 62 MIDDLE EAST & AFRICA: CONTENT ANALYTICS MARKET, BY DEPLOYMENT TYPE, 2014–2021 (USD MILLION) 74
TABLE 63 MIDDLE EAST & AFRICA: CONTENT ANALYTICS MARKET, BY VERTICAL, 2014–2021 (USD MILLION) 74
TABLE 64 MIDDLE EAST & AFRICA: CONTENT ANALYTICS BFSI MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 75
TABLE 65 MIDDLE EAST & AFRICA: CONTENT ANALYTICS RETAIL & CONSUMER GOODS MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 75
TABLE 66 MIDDLE EAST & AFRICA: CONTENT ANALYTICS IT & TELECOM MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 76
TABLE 67 MIDDLE EAST & AFRICA: CONTENT ANALYTICS TRAVEL & HOSPITALITY MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 76
TABLE 68 MIDDLE EAST & AFRICA: CONTENT ANALYTICS GOVERNMENT MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 76
TABLE 69 MIDDLE EAST & AFRICA: CONTENT ANALYTICS MEDIA & ENTERTAINMENT MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 77
TABLE 70 MIDDLE EAST & AFRICA: CONTENT ANALYTICS HEALTHCARE MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 77
TABLE 71 MIDDLE EAST & AFRICA: CONTENT ANALYTICS OTHERS MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 78
TABLE 72 LATIN AMERICA: CONTENT ANALYTICS MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 78
TABLE 73 LATIN AMERICA: CONTENT ANALYTICS MARKET, BY DEPLOYMENT TYPE, 2014–2021 (USD MILLION) 79
TABLE 74 LATIN AMERICA: CONTENT ANALYTICS MARKET, BY VERTICAL, 2014–2021 (USD MILLION) 79
TABLE 75 LATIN AMERICA: CONTENT ANALYTICS BFSI MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 79
TABLE 76 LATIN AMERICA: CONTENT ANALYTICS RETAIL & CONSUMER GOODS MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 80
TABLE 77 LATIN AMERICA: CONTENT ANALYTICS IT & TELECOM MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 80
TABLE 78 LATIN AMERICA: CONTENT ANALYTICS HEALTHCARE MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 81
TABLE 79 LATIN AMERICA: CONTENT ANALYTICS GOVERNMENT MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 81
TABLE 80 LATIN AMERICA: CONTENT ANALYTICS MEDIA & ENTERTAINMENT MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 81
TABLE 81 LATIN AMERICA: CONTENT ANALYTICS TRAVEL & HOSPITALITY MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 82
TABLE 82 LATIN AMERICA: CONTENT ANALYTICS OTHERS MARKET, BY APPLICATION, 2014–2021 (USD MILLION) 82
TABLE 83 NEW PRODUCT LAUNCHES, 2015-2016 85
TABLE 84 MERGERS & ACQUISITIONS, 2012-2016 86
TABLE 85 PRODUCT ENHANCEMENTS, 2013-2015 86
TABLE 86 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS, 2013-2016 87
TABLE 87 EXPANSIONS, 2013-2015 88

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